https://www.seemadesigns.com/resume daily 1.0 2026-05-18 https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/ad60e85d-67ed-4065-b527-77a02f0b83d3/Places_that_were_home https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1615513146201-V8IKFQM5F6XL3JI6BFYL/design_philosophy.png Resume - Human centered design approach At the center of all experiences https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1615513342898-M5AZGKOTZUUDQGOT0YFI/my_experience.png Resume - Global brands and products Web and native applications for various devices and platforms https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/c3e35294-9db1-4ccc-8364-32a3d15ed4cb/design_philosophy.png Resume - Human centered design approach My design philosophy centers on people first. I believe the best experiences are created at the intersection of human needs, business goals, product strategy, and engineering feasibility. By bringing these disciplines together, I design thoughtful, scalable solutions that are intuitive, impactful, and grounded in real user needs. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1615513342898-M5AZGKOTZUUDQGOT0YFI/my_experience.png Resume - Global brands and products As a design leader, I bring deep experience shaping customer-centered products and platforms across retail, eCommerce, payments, and enterprise ecosystems. I’ve led design vision, innovation, accessibility, and end-to-end experience strategy for global brands including Walmart, Sam’s Club, eBay, PayPal, Nordstrom, and Rebecca Minkoff. My work focuses on creating scalable, intuitive experiences across web and native applications while aligning user needs with business growth and technology execution. https://www.seemadesigns.com/areasofexpertise-design daily 0.75 2026-05-17 https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/41b7a32e-73b6-495e-8559-ff0d1efe4cf3/Backroom-receiving-home.png Service design, redesign, rebrand https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/7ece64ac-0f56-4105-b4b2-5239c0400e21/Re-platform-sams.png Service design, redesign, rebrand https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/5bb1bec1-4987-4aec-96d3-0149258069e7/bold+and+blue+redesign.png Service design, redesign, rebrand https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/41b7a32e-73b6-495e-8559-ff0d1efe4cf3/Backroom-receiving-home.png Service design, redesign, rebrand https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/7ece64ac-0f56-4105-b4b2-5239c0400e21/Re-platform-sams.png Service design, redesign, rebrand https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/5bb1bec1-4987-4aec-96d3-0149258069e7/bold+and+blue+redesign.png Service design, redesign, rebrand https://www.seemadesigns.com/portraiture-wells daily 0.75 2026-05-17 https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1657566279472-3QVYX6AXROGGU3RPVUO3/image-asset.png Birdseye view - RebeccaMinkoff and PayPal Integration for in store digital shopping experiences (Copy) RebeccaMinkoff and PayPal Integration for in store digital shopping experiences Description - RebeccaMinkoff and PayPal Integration for in store digital shopping experiences https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1657601086340-OZF2BXYBU8QNKICL1FZA/Check_IN_Design_Journey.png Birdseye view https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1657601955784-IVJCTNEQJZ53R21ZY8WW/image-asset.jpg Birdseye view https://www.seemadesigns.com/work daily 0.75 2026-05-17 https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1701845250163-69AML9FB5WQ2ZDFPGYBP/Nordstrom-checkin-pp.png Portfolio https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1701845249379-PNSL81LCNQP8XGZOBGMY/Nordstrom-onboarding-pp.png Portfolio https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1701845252536-GZXHCHW82U6X0NQ4D7EO/Prox_flows_DE.png Portfolio https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1701845257637-WRPYTQHFS2ZNCKWIQ2G3/Prox_flows_DE-2-hr.png Portfolio https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1701845258524-5JLVQXX3UUZGQ8T8MAEH/Prox_flows_DE-hr.png Portfolio https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1701845264918-D3Y3014U6CTW17R2GSWB/RebeccaMinkoff-checkin-pp.png Portfolio https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1701845264480-EFA5JXIDFDPDTVQ5233I/RebeccaMinkoff-onboarding-pp.png Portfolio https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1701845267945-N12AD4GWX2N4JF1KPM2X/RebeccaMinkoff-pay-wallet-pp.png Portfolio https://www.seemadesigns.com/work/backroom-m57fg monthly 0.5 2026-05-16 https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1608507525484-SWS7YOJYYK08XML68AY7/Purchase+order+view.png Portfolio - Supply Chain Receiving and Reverse Logistics https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1608507525265-JBF7R6FHH2BG7R6MFK5X/Receiving+home+screen.png Portfolio - Supply Chain Receiving and Reverse Logistics https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1608510130380-TJAV76P6MKSEW93J153R/homescreen_backroom.png Portfolio - Supply Chain Receiving and Reverse Logistics https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1608507527489-HHFY2UIISTULT6GT2ZGF/Search+and+results.png Portfolio - Supply Chain Receiving and Reverse Logistics https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1608507526743-51O91YGKJIY2L3EJ63P5/Scanning+screen.png Portfolio - Supply Chain Receiving and Reverse Logistics https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1608507528143-7Q9BJZ83822UQFH6KD3Q/Success+message+with+results+after+scanning+bar+code.png Portfolio - Supply Chain Receiving and Reverse Logistics https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1608507519071-27L8V0SHKIT3ZP2W13J8/Calendar+views+for+appointments.png Portfolio - Supply Chain Receiving and Reverse Logistics https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1608507519942-E7RN1BLWWCVZ2T5LAW3S/Cold+chain+compliance.png Portfolio - Supply Chain Receiving and Reverse Logistics https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1608507520611-FPMMF9FQ7FAH9PE903CB/Hot+items.png Portfolio - Supply Chain Receiving and Reverse Logistics https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1608507521485-2PGA7YW3H7AT2ILRKDQJ/List+of+auto+finalized+POs.png Portfolio - Supply Chain Receiving and Reverse Logistics https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1608507522336-C37U01EQAF70H6H9CZ51/Partial+finalizations.png Portfolio - Supply Chain Receiving and Reverse Logistics https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1608507521516-JQJYNAISHCCN7GV5PM03/List+of+pending+POs.png Portfolio - Supply Chain Receiving and Reverse Logistics https://www.seemadesigns.com/work/re-platform-x6a65 monthly 0.5 2026-05-17 https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1753294110913-C6YDJ75RD4UMG04IES9K/M%2BClub%2Bpage.png Portfolio - Re-platform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1753294028182-UDXSWDX4ZQJRCPUX2ILZ/C%2BGIC.png Portfolio - Re-platform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1753294045825-11SDIK1LAYS7APU21MUW/E%2BHP.png Portfolio - Re-platform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1753293658539-T0MY1Z7C1GBOJQ7IDJJW/G+PLP.png Portfolio - Re-platform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1753293996948-267VYLYVINLDR1D8KRSX/F%2BPDP.png Portfolio - Re-platform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1753293660473-ZA06G9102GBNQ5YUGOLM/H+Cart.png Portfolio - Re-platform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.seemadesigns.com/work/digital-wall-44e5d monthly 0.5 2025-07-25 https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1623371213829-BJKUPNO6SCPSJWNAXCG1/Digital_wall_RM_incontext.png Portfolio - Digital in the physical store https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1623371429899-Z48N0U4AM6HQ3ABVYTQ5/Digital_wall_RM_UX.png Portfolio - Digital in the physical store - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.seemadesigns.com/work/retail-site-redesign-xjfd5 monthly 0.5 2026-05-16 https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/9ce8331f-a360-4560-8ade-516c88e1b69c/Design+Process+Summary.png Portfolio - Retail site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/e0265097-3007-4942-b19c-0e48c5a8d5f2/image+1.png Portfolio - Retail site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/77d40363-9b64-4f85-90f9-2aef2a3d6b58/image+3.png Portfolio - Retail site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/10a94d6d-23d6-484d-a66d-d0824da6a4f6/image+5.png Portfolio - Retail site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/ea5b0455-680c-4aca-8ab6-ac822e6b9eb8/image+6.png Portfolio - Retail site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/591338b5-d918-4c21-88ee-df8265e06bb4/image+7.png Portfolio - Retail site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/8009dff6-1482-428a-8af6-c58e23525dd0/image+8.png Portfolio - Retail site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/ce9a23ae-aaa6-4e6c-b723-4bad827d06b9/image+10.png Portfolio - Retail site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/8440ee6f-6dbc-47c5-9034-44d80f662886/image+16.png Portfolio - Retail site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/a9719f8d-be4f-46b9-8636-870bb554c399/image+17.png Portfolio - Retail site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/9a319b0b-bc8f-4316-b7ae-d04fd3e314c1/image+22.png Portfolio - Retail site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/b13c6ee7-5c3c-4479-a8b7-6e551e6033cb/image+23.png Portfolio - Retail site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/f7787364-84d3-4c0a-b4e5-c77298213a7c/image+24.png Portfolio - Retail site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.seemadesigns.com/work/large-item-delivery-research-6k96n monthly 0.5 2026-05-16 https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/42df8647-b7e2-48d9-b880-4a87b48a19ad/Opinionlabs+feedback+LTL.png Portfolio - Large item delivery research - Make it stand out Excerpts from Opiniolabs feedback from shoppers that rated their experience 1 out of 5 https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1311fd9a-c194-4d80-ac8e-c49cfc1be5cd/Current+journey+of+the+item+LTL.png Portfolio - Large item delivery research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/02a2e253-0429-49b7-858c-dc380c3b698a/Personas_LTL.png Portfolio - Large item delivery research - Make it stand out Personas for all the key users through the journey https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/4ff9160d-2f8f-4b6d-95e3-1842d130de48/Features+for+shoppers+1+LTL.png Portfolio - Large item delivery research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/cbf16ee8-9b50-4efc-8cbb-3861247bed7a/Features+for+shoppers+2+LTL.png Portfolio - Large item delivery research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/6b214524-b0d2-4114-b51e-f0a94a9842ca/Future_journey_of_large_item.png Portfolio - Large item delivery research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.seemadesigns.com/work/personalized-membership-upgrade-designs monthly 0.5 2026-05-16 https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/361318db-9d40-45ac-9ac2-a3a9cafe8d59/1.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/b2f505e6-ec43-4f34-a476-d035acc098f7/2.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/7d4d68cc-0bd2-4a3c-b2d4-60d965801060/3.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/1e1203a9-ba3d-455d-ad6e-85a806ad1e17/4.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/c7ec6de6-a955-4710-aff4-a0e8b43b5c5d/5.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/fe38dca6-d10d-4020-9529-795ae2ee0eab/6.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/bfdfb76c-3be4-423c-817c-19cf55801ae2/7.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/773d690b-4a57-43cd-b4e4-3e55bb83394f/8.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/267173e2-f45c-419f-81dc-3d75d388bbb4/9.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/8f4ad53c-6be2-46f4-8633-72c124d561bd/10.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/8689fea4-3fd4-4d69-8c97-a72dcf12a5aa/11.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/641dfe21-9600-4451-a9ff-11a0b977a6fe/12.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/0f428421-ba01-41e0-bb51-3ab63548d337/13.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/69533428-6639-44b6-910c-f40f18c4d0f3/14.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/c26ff60d-9cac-4a41-b8d1-c17adfa21187/15.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/ea3ebf14-816c-4926-b322-ffad3a552e46/16.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/e0c31515-dbc1-4c99-915b-fac62a964d2d/17.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/0d7fa686-0aa5-4440-9ac5-cccc147625b5/18.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/a66eb80a-5ce0-422b-90b4-41a98ef32693/19.png Portfolio - UX for Loyalty, Growth, and Trust https://images.squarespace-cdn.com/content/v1/59fd1b2832601e0fed45a781/f3243724-8516-4b51-a10a-01b6caf2ff1b/20.png Portfolio - UX for Loyalty, Growth, and Trust