About me
Design Leader Shaping the Future of Omnicommerce and AI-Driven Experiences. Bridging human-centered design with emerging AI capabilities to create agentic, adaptive, and seamless commerce ecosystems. Expert in persona creation to direct design towards most efficient and usable paths.
Living in many parts of the world has given me a global point of view, considering the context of users of my applications and their human experiences.
Expertise
User Experience, User Centered Design, Interaction Design, Information Architecture, Information Visualization, Visual Design, Accessibility, Product Design, Concept Design, Usability Research, Customer Driven Innovation, Service Design
Human centered design approach
At the center of all experiences
Fields of Experience
Consumer Applications, Retail and e-Commerce - Marketplaces and Direct Sales, Checkout and Payments, Small to Medium Business Processes, Order Management, Sales Tools, Enterprise Applications, Supply Chain, Merchandising and Last Mile Delivery.
Global brands and products
Web and native applications for various devices and platforms
Senior Director, Product Design
SAMSCLUB.COM | OMNI-COMMERCE & SUPPLY CHAIN | SEP 2021 – Present
Leading online shopping experiences, serving as the strategic connector and advocate for human-centered design within the team, translating user insights into actionable solutions. Directing internal and external generative AI integrations for shopping use cases. Evolving the Design Language System, ensuring scalability, consistency, and design excellence across products and services.
Managing Omnicommerce for our Member experience, Supply Chain experiences for our Associates and Suppliers and the Design Language System for all our digital UX components across all platforms.
Omnicommerce includes member experiences for delivery from club, club pickup and ship to home, in addition to bringing our in club services such as pharmacy and optical online. Scaling the experience for our business members to support their retail and wholesale needs, including regulatory needs such as tax exemption. Redesigned the entire shopper journey as part of an initiative to connect over 14 sprint teams to work in unison.
Supply chain associate needs include applications that support the AI systems to help visualize the data to inform the next best action. Also utilizing visualizations for packaging at the fulfillment centers and stores.
Director of User Experience Design
SAMSCLUB.COM | GLOBAL ECOMMERCE, WALMARTLABS | JUL 2019 – AUG 2021
Managing the Sam’s Club UX team, supporting the Site experience for members and Supply Chain experiences for associates and suppliers. This encompasses the journey our omni-channel members interacting with the site to place wholesale orders and numerous associates that support these core functions of our wholesale business.
Hiring the best talent possible to make sure we have high quality of design deliverables for all products we create and evolve.
Associate Director of User Experience Design
SAMSCLUB.COM | GLOBAL ECOMMERCE, WALMARTLABS | APR 2015 – JUN 2019
Guiding UX team members through the design processes that apply to each of their projects and program areas. Managing and mentoring the team through the discovery and design process of their journey. Conducting workshops with cross functional team members to come to a common understanding of the current state and problem to solve. Creating a shared understanding of the goals and planning the execution of the program along with product, engineering and business, using the four in a box model. Participating closely, end to end and collaborating with team members for the common goal of a successful launch and monitoring post design, intaking the performance analytics for the launched experiences. Leading the vision for the future of the experience, in collaboration with business, product and engineering. Designing and maintaining a living pattern library that can scale and provide uniformity of experience for the entire team. Designing for access - for both Android and IOS apps as well as responsive web. Managing UX roles, providing support, mentorship and guidance to designers in the team. Hiring and filling the talent gaps within my design team. Meeting regularly to support their career growth plans, working with them individually to devise a plan. Managing as a coach, demonstrating with examples how to collaborate and design. Providing feedback in a timely manner, and provide opportunities to grow. Nurturing the strengths of the individual designer and show them paths for excellence.
2 patent filings in progress, related to interaction design and shopping models.
Design Experience Manager
PAYPAL | JUL 2010 – APR 2015
Lead the PayPal Marketplaces designs for all things related to checkout for guests and members. Redesigned checkout experiences for existing integrations with eBay.com on both desktop and mobile platforms – in order to make them responsive and adaptive. Designed for all contingency use cases as identified working in conjunction with product counterparts. Accustomed to fast-paced environments and managing multiple projects with independent delivery schedules. Managed and mentored team of designers, delivering designs on schedule, reviewing the designs, guiding them on how to achieve their individual goals. As a manager, have been involved in capacity planning, resourcing areas based on organizational priorities, tracking schedules, team building exercises, providing timely feedback on performance/work, facilitating individual growth. Managed the Onsite User Experience and Design Leads. This team helps support and coordinate design projects with geographically dispersed design contributors. (Design members include – Visual Designers, User Interface Designers and Prototypers.) Worked and collaborated with the Managers for cross-functional groups. Met regularly with other Design Managers, supporting areas such as; UI Design, Visual Design, User Research, Content/Web Writers and UED PMO; in order to keep up to date with new developments in their teams and convey the progress across to the extended teams. Worked with team members for their professional growth within the organization.
User Experience Lead
PAYPAL | JAN 2007 – JUN 2010
Managed and coordinated design projects with offshore teams – Visual Designers, User Interface Designers and Prototypers. Provided design direction in order to meet product requirements. Worked directly with Product Managers and Technical Product Managers to get project requirements. Managed multiple projects at a time, making sure cross-functional teams are synchronized with the progress of the project. The role required research and discussion with teams geographically dispersed. The portfolio included risk and operations tools, financial reconciliation applications, login and identity.
Education
Diversity and Equity training for management, San Bruno, CA, USA
Ethics of AI | University of Helsinki, MOOC Center, Finland
Stanford Certified Project Manager (SCPM) | Stanford University | Stanford Advanced Project Management Professional Certification, USA
Cisco Certified Network Professional (CCNP) San Jose, CA, USA
Cisco Certified Network Associate (CCNA) ) San Jose, CA, USA
Microsoft Certified Systems Engineer (MCSE) ) San Jose, USA
Professional Diploma in Software Technology and Systems Management (3 yr course) New Delhi, India
Technical Writing Certification | Santa Clara University, CA, USA
A-Levels/GCSE (Physics, Chemistry, English, Hindi, Mathematics) completed in Birmingham, England, UK
United States Patents
US US11539608B2 | Systems and methods for responsive web page delivery based on network bandwidth
US US11748804B2 | Systems and methods for searching retail products and locations using a universal search bar
US US12020313B2 | Product database systems and methods enabling the filtering of products
US US20260065358A1 | Multi-pane viewport with dynamic multi-modal content
US US20260065349A1 | Multi-level intended purpose recommendations based on image data