I designed an integrated conversational shopping experience that brings Walmart’s everyday retail assortment and Sam’s Club’s membership value into OpenAI ChatGPT. The work explored how AI could help customers move naturally from discovery and comparison to fulfillment, without requiring them to navigate separate shopping journeys or understand the distinctions between Walmart and Sam’s Club upfront.

The experience uses ChatGPT as a shopping companion: customers can describe what they need in plain language, receive relevant product recommendations, compare options, and choose the most appropriate purchase path. The design connects Walmart’s convenience and broad assortment with Sam’s Club’s member-specific pricing, bulk-value propositions, and membership services.

My approach

I focused on making the experience feel helpful, transparent, and commerce-ready. The design principles included:

• Intent-led discovery: Let customers begin with real needs—such as planning a party, restocking household essentials, or finding a specific item, rather than forcing traditional category navigation.

• Retailer-aware recommendations: Clearly identify the best source for each recommendation while explaining tradeoffs such as unit value, quantity, delivery speed, pickup availability, and membership benefits.

• Contextual membership integration: Introduce Sam’s Club membership benefits at relevant decision points, especially when bulk pricing or exclusive access provides a clear advantage.

• Low-friction handoff: Create a seamless transition from ChatGPT’s conversational guidance to Walmart or Sam’s Club shopping and fulfillment experiences.

• Trust through transparency: Make key details, price, pack size, membership requirement, availability, and fulfillment options, easy to understand before the customer commits.

Experience outcome

The result is a unified conversational commerce concept that helps customers shop across Walmart and Sam’s Club with less effort and more confidence. It positions ChatGPT not simply as a search interface, but as an intelligent shopping layer that can understand intent, explain value, and guide customers toward the right retailer, membership option, and fulfillment method for their needs.

Key in app experience goals

• 30 day free trial

• 100% Satisfaction guarantee

• Toggle for trial, on by default

• 10% markup for user that opts out of offer (non-member fee)